About

I'm a creative with big ideas. And more importantly, I'm able to rally people around those ideas to bring them to life. My career has followed an unusual path. But it's that wide experience across entertainment, media, retail, direct response, finance, and B2B that drives my ability to see things a little differently, and produce unique solutions.

I'd love to tell you more.

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My Experience

June 2017 - Present

Principal Strategic Creative Director / Copy Director
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Led a team of creative professionals, providing strategic direction, feedback, and mentorship—as well as contributing my own writing and creative skills—in the development of programs and materials that drove product conversion and improved renewal rates YoY.

April 2013 - June 2017

Senior Copywriter

New York Life

Served as lead copywriter for core life insurance product creative, developing consumer-facing and digital sales collateral supporting the agency sales force as well as brand marketing communications.

March 2011 - February 2013

Copywriter

Affinion Group

Developed direct marketing materials to acquire, upsell, and cross-sell insurance, credit monitoring, and loyalty programs—creating additional revenue streams for retailers, financial institutions, and affinity groups.

September 2004 - August 2010

Merchandising & Copywriter

Sony Electronics

Helped grow the direct-to-consumer concept stores more than 500% by driving retail sales through consistently strong messaging, displays, and in-store experiences.

What They're Saying

Josh is a strategic problem solver, and a true "Creative's creative." He's witty, humorous and takes great pride in his work, consistently looking for unique opportunities to introduce a new spin or a fresh outlook

Paul Wronski
Creative Director

Josh was an absolutely incredible mentor, coworker, and collaborator. He knows how to strike the right balance in giving constructive criticism and positive feedback, in a beneficial way that makes you think about your work and search for a solution.

Adam Poplawski
UX Copywriter

Josh is an exceptional copywriter, able to effectively market to businesses and consumers alike. He's equally adept across a wide array of marketing channels including online, print, direct mail and point-of-sale. He's also a strong team player who is always willing to help out within an organization.